NSA St. Louis Chapter

When you set up straight rows of chairs (or herring bone style) for any presentation, speech, or training, your participants experience a great deal of pain, learn less, and are reluctant to return.  Not good.

Please join us in offering the “Angle Management: Giving Your Audience the Best Seat in the House” on Friday, September 10th from 11am-2pm.

Cost $20 – register online or pay at the door

Meeting Location

Calendar in Full Screen

Here is the new address we will be meeting this year:

View Larger Map

1. The Art of Living Building has a parking lot next to it and behind that is free.  Giddy up!
2. We’re meeting on the top floor, I believe they call it the Mezzanine Level.  Just tell people to come to the lobby and say that they’re there for the NSA meeting.

Arrangements benefit your participants, employees, and your bottom line.  Plus good seating improves learning, communication, meeting planning, and hospitality professionalism, including the dynamics and environment for:

• meetings
• performances
• weddings
• speeches
• special events
• conventions
• seminars

In the book Seating Matters written by Dr. Paul Radde you will find -

• 5 Principles for troubleshooting or setting up any room
• Rationales for improving every room you set up
• 17 factors to fine tune a room
• 71 illustrations to make every explanation vivid.

Readers will never again look at or set up a meeting room the way they do today.

• State of the Art Seating means taking the initiative in facing every participant toward the presentation.
• Straight row setups reveal just how little a facilities understand about audience dynamics in a meeting environment.
• Strengthen your learning and interactive meeting environment.

Dr. Paul O. Radde, an internationally known speaker and author, has produced a complete explanation of his remarkable system in:
Seating Matters: State of the Art Seating Arrangements, is available at www.Thrival.com. Seminar available.

Look for Paul’s bi-monthly column in Successful Meetings starting September 2010.
Successful Meetings: http://www.nxtbook.com/nxtbooks/nielsen/sm0510/#/16ml,
Smart Meetings: http://smartmeetings.com/issues/december-2009/
Convene:http://pcma.org/Convene/Issue_Archives/January_2010/Working_Smarter.htm

Thrive!
Paul O. Radde, Ph.D.
The Thrival Institute

Download Handout Here

Friday, September 10th: 11:00am-2:00pm – “Angle Management: Get Your Audience the Best Seats in the House…and Increase Back-of-the-Room Sales, Evaluations, and Capacity” ($20 at the door for everyone)

Friday, October 8th: 11:00am-2:00pm – “Inside the Speaker’s Studio: Unique Business Models and Ideas to Propel You Forward” ($20 for everyone at the door)

Friday, November 12th: 11:00am-2:00pm – “Using Podcasts & Webinars to Grow Your Brand and Your Speaking Business” ($20 for everyone at the door)

Friday, December 10th – 8:00am-5:00pm “Writing Marathon” – Bring your laptop, paper, pens, and your unfinished writing projects because we’re going to write all day long and get those jobs done. ($20 for everyone at the door)

Meeting Location

Calendar in Full Screen

Its time for a new year for the NSA St. Louis chapter with new leadership, new vision, new meeting space and new lineup for speakers.

Check our calendar for the upcoming meetings which will now be held on Fridays from 11-2 so everyone that couldn’t make the weekends now have a chance. Also, since it is around lunch time BYOL (bring your own lunch).

Cost is only $20 to attend meetings payable at the door.

Here is the new address we will be meeting at:

View Larger Map

1. The Art of Living Building has a parking lot next to it and behind that is free.  Giddy up!
2. We’re meeting on the top floor, I believe they call it the Mezzanine Level.  Just tell people to come to the lobby and say that they’re there for the NSA meeting.

Watch this video our of our Immediate Past President Steve Hughes give us a new of the new meeting space and how to get there.

Check out the pictures too!

Members, Guests, Countrymen,

Come, lend me your insight.  Our final meeting before the summer break is on Saturday, June 12th at 8:30 and it’s going to be a powerful Mastermind session.  The theme is “Unforgettable Keynotes: Best Practices for Making Audiences Rave” and we’re borrowing a page from Amazon and YouTube who know that knowledge does not lie with an all-knowing authority figure, but rather it comes from the collected wisdom of the people.  Hence, our Mastermind.

Join us on the 12th as your fellow speakers share what they have learned about delivering knock-out keynotes, engaging audiences, and changing lives from the platform.  The meeting will be a free form exchange of ideas moderated by Mr. Nametag himself, Scott Ginsberg.

As you probably know, keynote speakers are the rock stars of the speaking industry.  They command the most respect, the most $$$, and they speak the largest audiences on the planet.  But, what are the secrets to really making audiences rave?  How do you turn a 60-minute speech into an experience that causes people to become your biggest fans and help do your marketing for you?  That’s what we’re going to talk about at the Mastermind.

Since this meeting will be a little different in structure, we’re offering it to everyone for special price of $20 a person.  Why are we doing this?  As Brook Dubman would say, “Because you like nice things.”

See below for all the details.  Can’t wait to see you on the 12th.  Be sure to bring your best wisdom, an open mind, and a blank notebook.  This meeting, like your next keynote, is sure to be unforgettable!

Happy speaking,

Steve Hughes

President, NSA St. Louis

Unforgettable Keynotes: Best Practices for Making Audiences Rave
Time: 8:30am – 11:30 pm Mastermind MeetingReserve and optionally pay online by clicking button below:

NSA St. Louis Seminar Details

Location: THE HEIGHTS
8001 Dale Avenue
Richmond Heights, MO 63117
Phone: (314) 645-1476

Investment $20.00

Ever wanted to broadcast your speech online but either didn’t know how or didn’t have the time to figure it all out? Well, a new venture offers a way to do this with a minimum of setup, and unbelievably, it is free. Check out Cover it Live on their site below. Note: I have not used them, just watched a couple of their streams.

http://www.coveritlive.com/index.php

April 10th Meeting — Corey Perlman

Proven Internet Marketing Strategies to Grow Your Business
Time: 8:30am – 11:30 pm Regular Meeting

Reserve and optionally pay online by clicking button below:

Guests and Non-Member $65:

Toastmasters, SLPA or IMC $55:

NSA St. Louis/National NSA Member $40:

NSA St. Louis Seminar Details

Location: THE HEIGHTS
8001 Dale Avenue
Richmond Heights, MO 63117
Phone: (314) 645-1476

Dominate Your Search-Engine Rankings, Flood Traffic to Your Website, Leverage Social Media and Create Lifelong Relationships with Your Customers! …

IN THIS SESSION:
This fun, interactive, multi-media presentation will have your attendees fired up and ready to take action! Corey provides real, easy-to-do strategies and techniques that your audience can apply the moment they leave your event.

Recession. Yep, I said it. It’s that enormous elephant in the room with the insides of his pockets hanging out. So what are we going to do about it? The way I see it, we have two choices: to be reactive or proactive. Since you’ve made it to this site, my guess is you have chosen the proactive path and, may I say, have chosen wisely. I wrote eBoot Camp to empower people like you to roll up their sleeves and take an active role in creating new business via the Web. It’s no secret that consumers are using the Internet to find everything that they are looking for. The question is: What are you doing to greet them in cyberspace and direct them to your business? When you’re finished with eBoot Camp, you’ll have learned the secrets to building a powerful, impenetrable online brand that will help you gain instant credibility with Internet surfers, dominate your competition on search engines, and create multiple streams of new customers for your business.

To your success,
Corey Perlman

Learning Outcomes:

By attending this session you will learn to:

• How to promote your business with a Facebook Fan Page
• Use LinkedIn to turn a cold-call into a warm-lead
• Real-world examples on how to use Twitter to grow your business
• Write articles and press releases to create buzz about your business
• Use eNewsletters and blogs to stay connected with your customers
• Why video is the quickest and easiest way to get your message out to the masses
• And so much more!

About Corey Perlam
Corey Perlman is the President of eBoot Camp, Inc., an education company that provides people with the knowledge and skills to effectively market their business on the Web. Through interactive books, seminars and workshops, Corey quickly transforms business owners, entrepreneurs and company employees into Internet marketing “Monsters!” Since 2005, Corey has conducted over 200 eBoot Camp workshops and seminars to public audiences as well as small and mid size companies all over the United States. With layman’s terms and a learn-by-doing approach, these workshops and seminars have earned an overall exceeded-expectations rating of over 90%. His recently inked book, eBoot Camp (Wiley Publishing), is in stores now.

When not working, this self-proclaimed Certified Propeller Head enjoys long walks with his wife through Best Buy and the occasional weekend jaunt to their favorite destination, Silicon Valley.

Learn more about Corey at www.TheeBootCamp.com.

Date: Saturday, April 10, 2010
8:30am – 11:30 pm Regular Meeting
11:30 pm – 12:00 noon Networking after presentation

Location: THE HEIGHTS
8001 Dale Avenue
Richmond Heights, MO 63117
Phone: (314) 645-1476

NSA St. Louis members, $40 (Prepaid)
Toastmasters and IMC Members, $55 (Prepaid)
Guests, $65

See you there!

Steve Hughes
Club President & Salsa Dance Instructor

Attendees show their appreciation of Jim by displaying bags o' Switzers Green Apple Licorice. Why? Because licorice is delicious. (And it's an old Irish tradition from County Clare.)

"Oh, Jim. Please don't go. We'll name a stretch of Hwy 70 after you if you'll stay." (Assuming he's not using performance enhancing drugs.)

The Canterucci Crew soaks up some juicy knowledge.

Jim describes a really big idea. (Apparently it's the size of a $5 footlong from Subway.)

Keep those cards and letters coming.

See y’all next time…April 10th to be exact.

Happy speaking,

Steve

Jim Canterucci gave us a tons of nuggets (dare I say Buckeyes) that can really help us get more out of every client relationship.  For many of us who were fortunate enough to be there, our #1 takeaway was to shift our perspective from doing “one-off gigs” to becoming a “trusted advisor” for our clients and going deeper.

Here are the learning nuggets:

• Who decides what your positioning is?  The customer does.
• If you lose your positioning with the client, then you lose your job.
• We have to keep pressing those validation buttons with our client.
• You’re not their pool boy – you’re a hired expert; so act accordingly.
• Be willing to serve, but don’t be subservient.
• Jim says, “I never sell my clients, I let them sell me.” – Bring so much value that THEY sell you internally to other people.  Create evangelists.
• Do you want to be a speaker or an advisor?  It’s the difference between a one-off speech and an ongoing contract (more speeches, consulting, training, facilitating, etc.).  Not having to constantly chase new clients.
• Become a dandelion across your client’s organization – be so good, so valuable, so practical that people will willingly blow the parachute seed pods throughout the entire organization.
• Get THEM to sell you!
• Send an article to a client/prospect that you didn’t write as value add…write your name and number ON the article (not a yellow Post-It) because they’ll make photocopies
• Charge by the value of what you create, not by the number of hours you work.
• If you charge by value, you send a signal to your client that you’re not a vendor; you’re a valued partner.
• The Five Magical Marketing Words: “What we typically do is…” – gives comfort; it’s proven, low-risk.

Jim’s Levels of Interaction with Clients (he adds value at each level without being pigeon-holed or type cast at any of them)

1. Executive Leadership Circle – C-suite executives; 6 days of “retreats” and consulting throughout the year; annual renewal
2. Change Leadership Circle – next level down; people on the cusp of becoming
3. Emerging Leadership Circle – supervisor and above;
4. Personal Brilliance Circle – for the rank and file; e-learning system

How to Rock the House with Social Media (as a Speaker)

• Share good ideas, articles, blog posts, links
• Promote others
• Be nice
• Reinforces your positioning as an advisor/expert
• Great to get the word out to other people

Other juicy nuggets:

• How can you be all things to all people? Bring value to the CEO, to mid-level managers, and frontline employees.
• Essence Feedback – this is what I felt when I was there.
• People can’t really multi-task: neuro-surgeon says you can only focus on one thing at at time; younger tech-savvy folks are just better at switching back and forth
• Twitter will help spread the reach while you are speaking
• Culture comes from repetitive action
• “I listened to the conversations you were having with people online”
• “Is he the guy who works with the CEO?”
• “How did you feel about what we did?”
• Talk about your advisory positions with other clients
• Tell the stories of success, challenges, problems, cause others will want to know.
• Find the unique twist in the business consulting model that is different from everyone else.

Getting Support – Working with an Assistant (here’s how Jim divides his responsibilities with his one office assistant)

Speaker/Consultant (Jim) – Strategic Responsibilities

• Client management
• Presenting
• Writing
• Podcast
• Development
• Delivery
• Interviews
• Sales
• Marketing

Virtual Assistant (Holly) – Tactical Responsibilities

• Marketing
• Sales
• PR
• Logistics
• Scheduling
• Accounting
• Editing
• Vendor relations
• Subcontractor management – wants it off her plate
• Client contracts first draft
• Phones

Again, it was another great meeting.  We’ll see you on April 10th for how to use online strategies (Google Adwords, SEO, etc.) to skyrocket your business.

Giddy up!

Steve Hughes

President, NSA St. Louis Chapter 2010-11

March 13th Meeting — Jim Canterucci

One Speaker ¨ Multiple Talents ¨ Deeper Relationships ¨ A Real Business
Time: 8:30am – 11:30 pm Regular Meeting
(12:00 noon – 1:30 pm Members Mastermind)
Reserve and optionally pay online by clicking button below:

Guests and Non-Member $65:

Toastmasters, SLPA or IMC $55:

NSA St. Louis/National NSA Member $40:

NSA St. Louis Seminar Details

The Edge of Webster
359 Marshall Avenue | Webster Groves, Missouri 63119
Phone: (314) 962-6886

Wouldn’t you like to make more and work smarter with your clients?

IN THIS SESSION:
Explore how you can utilize your multiple talents to reach every level of your marketplace, maintain proper market positioning, and your sanity. Strategically impact “all” levels without appearing to be the jack of all trades, master of …

Why leave business on the table for someone else when you have built a trusted relationship with your clients? Can the advisor to the CEO also provide great content for the lowest pay grade? The approach covered here allows you to work at all levels within the organization from the C level to the front-line and not damage your positioning.

As a frequent volunteer presenter to chapters and at NSA national events, as well as a member of the faculty of NSA Ohio’s Protrack program, Jim has a number of tips and tricks for speakers from marketing to business planning, to running your office. He will offer a menu of topics to explore and we as an audience can decide which would be most valuable to pursue.

Learning Outcomes:

By attending this session you will:

• Explore how a more robust model can affect your business.
• Review an approach that allows you to work more with a given client, without spreading yourself too thin.
• Understand how developing systems can melt away the resistance of going big while staying small.

About Jim Canterucci:
Jim Canterucci, the author of Personal Brilliance, works closely with executive teams to bring great ideas from the boardroom to implementation. Jim is also the author of Change Project Management – The Next Step, and The Skill Sets of a Change Leader. He is the founder of Transition Management Advisors and Emerging Leadership Circle. His clients include Fortune 100 companies throughout North America.

Jim is a past president of NSA Ohio. He is also a board member for CHOICES for eliminating domestic violence, and the Laughter Arts & Sciences foundation. Jim is a proud Ohio State Buckeye and lives in Columbus, Ohio.

Learn more about Jim Canterucci at www.MyPersonalBrilliance.com, www.CorpChange.com, or www.ELCircle.com .