Feb 3rd – Booking More Business with Gen Xer and Millennial Decision Makers (and Boomers too)!

Friday, Feburary 3, 2017
Doors open at 9:30 a.m.
Business Development Program 9:45 a.m. to 12:30 p.m.
Members ONLY Mastermind and Lunch 1:00 pm to 3:00 pm

PROGRAM DESCRIPTION:

Booking More Business with Gen Xer and Millennial Decision Makers (and Boomers too)!

Decision makers today are a multi-generational diverse mix. As speakers, we must be nimble in customizing our marketing messages, follow-up and offers to match the Generational CODES™ of the buyers of today (not yesterday). This fast-paced, action-focused session will share what each makes each generation of decision makers want to see, hear and know more from speakers and what gets you blocked from getting through.

By attending this session, participants will:

1. Learn how to customize their messaging to connect and engage Gen X, Millennial, and Boomer decision makers.

2. Understand what they have been doing that is sabotaging their business with buyers from other generations.

3. Leave with powerful, simple adjustments they can make to elevate their ROI in business development activities.

 

Bio:

Anna Liotta, creator of Generationally Savvy™ Communication Solutions, is an award-winning speaker, consultant and author who engages and energizes national audiences with her practical strategies for attracting, growing and retaining top talent and loyal clients from every generation.

Her unique inter-disciplinary approach integrates the crucial elements of communications, sociology, business psychology, and demography. Her expertise and approach have helped such companies as Pike Place Fish, Intel, Wells Fargo, Office Max, United Way and Merrill Lynch.

She holds a Master’s degree in Interpersonal Communication and has over 15 years of experience in the field of inter-generational communication and leadership.

Anna was honored by the Puget Sound Business Journal as one of the “Top 40 Business Leaders Under 40,” is an adjunct faculty member in the University of Washington’s Executive MBA program; in addition she serves as the chair of the institutional advancement committee on the board of trustees at Antioch University.

Anna is also one of nineteen children, and grew up in a household of six generations, making her daily life an “insider’s view” into realities generational communication.

Anna’s highly anticipated new book “Unlocking Generational CODES” is available at your favorite bookstore.

Doors open at 9:30 a.m.
Business Development Program 9:45 a.m. to 12:30 p.m.
Members ONLY Mastermind and Lunch 1:00 pm to 3:00 pm

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