2017-04-Alan Berg

Friday, April 7, 2017
Doors open at 9:30 a.m.
Business Development Program 9:45 a.m. to 12:30 p.m.
Members ONLY Mastermind and Lunch 1:00 pm to 3:00 pm

PROGRAM DESCRIPTION:

Listen Up and Sell More!
You’ll always know more about your products and services than your customers, but not everyone needs to hear it all. In this presentation, based on his new book “Shut Up and Sell More Weddings & Events”, Alan will show you how to ask better questions, and really listen to the answers, which will help you sell more in less time. Sound good?

Here’s what you’ll learn:

  • What kinds of questions to ask, and when
  • The difference between hearing and listening
  • How your customer can sell themselves

Bio:

With more than 25 years in sales, marketing and sales management, Alan Berg has been called “The Leading International Expert on the Business of Weddings & Events”. He’s a Certified Speaking Professional®, the highest earned designation conferred by the National Speakers Association and one earned by less than 800 speakers worldwide.

Alan is a featured presenter every year at catersource, The Special Event, Wedding MBA, the Irish, Indian & Dubai Wedding Summits, the UK Wedding Conference, WEPP Cancun, Love Elevated Saint Lucia and other major industry conferences in North America and internationally. He has extensive sales, sales management and marketing experience ranging from publishing two wedding magazines, to Vice President of Sales at The Knot (at the time the largest wedding website in the world), and now, in addition to public speaking and consulting with venues, caterers, entrepreneurs and local businesses, Alan is also a contributing Education Guru for WeddingWire, the leading wedding technology company. He also speaks and consults for weddingsonline in Ireland, Dubai and India, as well as Guides For Brides in the UK, and dozens of venues, hotels, bridal shops, planners, entertainers and more.

Alan has presented in 11 countries and is the author of the books “If your website was an employee, would you fire it?”, “Your Attitude for Success”, both now in their 2nd editions, and the new, and much anticipated industry sales book “Shut Up and Sell More Weddings & Events!” – all are available in English and Spanish!

Alan speaks to thousands of entrepreneurs and business professionals every year through webinars, live presentations, and on-site sales training.

Doors open at 9:30 a.m.
Business Development Program 9:45 a.m. to 12:30 p.m.
Members ONLY Mastermind and Lunch 1:00 pm to 3:00 pm