Friday, March 2nd, 2018
Doors open at 9:30 a.m.
Business Development Program 9:45 a.m. to 12:30 p.m.
Members ONLY Mastermind and Lunch 1:00 pm to 3:00 pm
TED talks have changed people’s expectations — not just about what makes for a great performance, but what makes a great idea. And those expectations? They’re fast becoming what clients, audiences, and meeting professionals expect from your presentations, too. The good news: while TED talks are changing the future of speaking — and fast — the principles that make great TED talks great can make your speech great, too.
In this talk, learn from the Executive Producer of TEDxCambridge, professional messaging consultant, and 18-year marketing veteran Tamsen Webster about how to apply the best of TED to your presentations — and how to tell the story of any idea.
1. Understand what makes an idea “TEDx-worthy” and how to apply those concepts to make any keynote or workshop stronger and more profitable
2. Learn how to find and refine the core concepts of your talk or presentation to make it both entertaining and effective
3. Leave with a simple template you can use right away to turn your ideas into audience action
In an interactive follow-on members-only workshop, Tamsen guides members through the process she introduces in her talk, including live coaching with one or two attendees in front of the group. All participants leave with a tool they can use to determine the core concepts of their message, as well as how to use the tool to build any message in any media.
Part “idea whisperer,” part message strategist, and part presentation coach, Tamsen Webster helps people and organizations like Verizon, State Street Bank, Ericsson, Johnson & Johnson, and Disney find and communicate the power of their ideas. For four years, she was the Executive Producer of TEDxCambridge, one of the oldest and largest locally organized “TED talk” events in the world. In former lives, she worked in both agencies and at nonprofits heading up brand, marketing, and fundraising communication strategy, along with a brief but enduring turn as a change management consultant. She was a reluctant marathoner…twice; is a winning ballroom dancer (in her mind); and everything she knows about people, speaking, and change, she learned at Weight Watchers. True story.