What if you could spend 3 hours with one of the world’s leading marketing experts, in a small group setting?  What if the expert had over 25 years experience in your industry and 265 products, and got paid up to $10,000 a day to share his expertise?  Would you pay $49 for this learning experience?

The recent NSA Saint Louis meeting with Ford Saeks was just that- incredibly valuable and filled with more actionable ideas and content than you can imagine!

How valuable would those 3 hours have been to your business?  Why didn’t you join us?  At this point, the real question is, will you join us next time and move your business forward?

I took 9 pages of notes, but want to share just a few of the insights I gained and you missed if you weren’t able to attend with us.

First of all, his opening comment is one we’ve all heard before, but it could be the most important single statement of the day: “Writing leads to wealth”

Yeah, you’ve probably heard that before, but my question is this-

Are you writing as much as you need to add value to your customers, build your business and further your mission?

The more you write, the more you make, the more you grow your audience.  This sounds simple, and you know it’s true, but are you doing something about it?

The following items are just a sample of all the content Ford packed into our 3 hour event….

• “Give them what they want, sell them what they need”
• Ford recommends you market yourself as a “Business expert” no matter what you focus niche.
• Products are a key way to extend your message, you must have products!
• Think about price points for ALL your products- keynotes, free, and everything in between.

Only 4 ways to grow business

1. More Customers
2. More purchases
3. Increased average transaction
4. Reduce expenses

Where are you focusing your efforts?

Video marketing messages are converting well!

• Text on slides, audio only, no speaker on screen
• Create power point, present it and record it
• Camtasia for video marketing messages

Creating Desire & Action – are you addressing these key areas consistently throughout your marketing efforts?

• Headline
• Sub-headline
• Emotional Hook
• Benefits
• Features
• Social Proof
• Credibility
• Call to Action

Are you measuring your marketing efforts?

TEST > TRACK > MODIFY > REPEAT

Ford had a more than an hour of web related secrets he shared, his is just a few of them including valuable time saving tips about social media, SEO, and much more.

Google:

Claim your local business listing so you can update description, address updates, etc…

• GooglePlaces.com
• Search for your business and claim
• Add if it doesn’t show up
• Also add to Bing and Yahoo
• More reviews drives your site up in search results

Focus on Findabilty, Usability and you will drive your Profitability

• Does your website have a mobile friendly version?
• Did you know that only 19% of cell phone usage is for calls?
• Texting, internet email, and web surfing are the primary uses cell phones now!

Ford get’s 30% conversion on FaceBook ads – have you considered this approach yet?

4 Levels of customer engagement

1. Spectators – just reading content, consuming
2. Click or share (like, connect, share link)
3. Comment people – you are starting to have influence on them
4. Content creators – see you speak and then write blog about it

Aim for level 3 and 4 people, and build relationships

You get hired because you are VISIBLE not because you are necessarily the best!

• People buy from people they like
• People trust their friends more than companies

YouTube – you need to CREATE MORE VIDEOS!!!

• Create a custom background
• Enhance your descriptions
• When you add video:
• big description with lot’s of text
• links at top
• the more text that is unique to video in the description, the better you will get ranked!
• Title and tag with keywords that are relevant to what they are looking for!

Like every NSA Saint Louis event I have attended, The Ford Saeks program was an extraordinarily high value and not too miss.  Check out his website for an abundance of expert content to help you market your business.

Now what I really want to know is if you are ready to be part of NSA Saint Louis and grow.

Join us next week for our seminar with Darren LaCroix:

Multiple Streams of Speaking Income Profit from Product by Next Week

Until next time-
Get uncomfortable and grow,
Manley

One Speaker ¨ Multiple Talents ¨ Deeper Relationships ¨ A Real Business
Time: 8:30am – 11:30 pm Regular Meeting
(12:00 noon – 1:30 pm Members Mastermind)
Reserve and optionally pay online by clicking button below:

Guests and Non-Member $65:

Toastmasters, SLPA or IMC $55:

NSA St. Louis/National NSA Member $40:

NSA St. Louis Seminar Details

The Edge of Webster
359 Marshall Avenue | Webster Groves, Missouri 63119
Phone: (314) 962-6886

Wouldn’t you like to make more and work smarter with your clients?

IN THIS SESSION:
Explore how you can utilize your multiple talents to reach every level of your marketplace, maintain proper market positioning, and your sanity. Strategically impact “all” levels without appearing to be the jack of all trades, master of …

Why leave business on the table for someone else when you have built a trusted relationship with your clients? Can the advisor to the CEO also provide great content for the lowest pay grade? The approach covered here allows you to work at all levels within the organization from the C level to the front-line and not damage your positioning.

As a frequent volunteer presenter to chapters and at NSA national events, as well as a member of the faculty of NSA Ohio’s Protrack program, Jim has a number of tips and tricks for speakers from marketing to business planning, to running your office. He will offer a menu of topics to explore and we as an audience can decide which would be most valuable to pursue.

Learning Outcomes:

By attending this session you will:

• Explore how a more robust model can affect your business.
• Review an approach that allows you to work more with a given client, without spreading yourself too thin.
• Understand how developing systems can melt away the resistance of going big while staying small.

About Jim Canterucci:
Jim Canterucci, the author of Personal Brilliance, works closely with executive teams to bring great ideas from the boardroom to implementation. Jim is also the author of Change Project Management – The Next Step, and The Skill Sets of a Change Leader. He is the founder of Transition Management Advisors and Emerging Leadership Circle. His clients include Fortune 100 companies throughout North America.

Jim is a past president of NSA Ohio. He is also a board member for CHOICES for eliminating domestic violence, and the Laughter Arts & Sciences foundation. Jim is a proud Ohio State Buckeye and lives in Columbus, Ohio.

Learn more about Jim Canterucci at www.MyPersonalBrilliance.com, www.CorpChange.com, or www.ELCircle.com .