FRIDAY, Jan 9, 2015 

Doors open at 9:00 a.m. for networking

Business Development Program 9:30 a.m. to 12:00 p.m.
Members ONLY Mastermind and Lunch 12:30 pm to 4:00 pm

Do you feel overwhelmed or unprepared when it comes to leveraging video marketing in your business?

Learn how to create professional, compelling videos that connect with your tribe and converts your viewers into clients…even if you have no experience.

You don’t want to miss the video marketing strategies that will be shared during this panel discussion and the following mastermind session which will include blueprints, checklists and value added resources. 

In this program you’ll learn how:

  • To create and shoot compelling videos that add REAL value to your viewers.
  • To setup your camera and lighting to get the best results possible when shooting your videos.
  • To leverage technology to make video creation fun and easy.
  • To distribute your videos for maximum results.
  • To craft your message so people engage and respond to your call-to-action.
  • To avoid common mistakes and “conversion killers”.
  • To convert viewers into customers by following the exact formula that maximizes your video’s effectiveness so people fall in love with you and tell others about your message and offer. 
  • To create “mind movies” and leverage these powerful images in the viewer’s mind.
  • To create high quality videos that rock!
  • To upload, optimize and share videos quickly and seamlessly.
  • To increate traffic to your offers using video.
Doors open:  9:00 a.m.
Program: 9:30 a.m. to 12:00 p.m.
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Location: 300 N. Kirkwood Rd, Kirkwood MO


LETHIA OWENS (MODERATOR) – Lethia Owens is a Market Domination Strategist and the founder of Next Level Branding & Marketing. Lethia has extensive video marketing experience and as our moderator, she’ll ensure we learn all of the video marketing secrets, systems and strategies used by our panelists to help their clients.

LORI FELDMAN – Lori is a leading CRM & Digital Marketing Technologist and works with clients all over the world. She trains and mentors CEOs and business leaders to execute responsive and measurable online marketing that integrates their 3 key business assets: website, CRM and marketing automation. For many companies, she is their first-call, go-to expert on integrated marketing, digital marketing, inbound marketing, marketing automation, email marketing, CRM, demand generation/lead generation and loyalty programs. Lori will share video  automation and distribution strategies to increase your visibility and enhance your marketing strategy.

STEVE SMART  – Steve is a Marketing Generalist which means that he has a broad base of knowledge in a variety of areas. He helps clients with the conceptual pieces of planning and strategy. He then rolls up his sleeves, gets to work and makes sure plans are well executed. Some of the work he does himself and some is outsourced to his team of vendor partners. Steve has extensive experience helping clients leverage YouTube, prepare copy for video, as well as video production and shooting or editing video.

STEVEN GAMACHE – Photographer and videographer, and creator of SG Photography.  Stephen has a passion for combining the art and science of lighting, composition, and client interaction to create powerful business portraits, compelling photos of your products, and cherished keepsake images of you and your family. Steve’s experience in capturing brands in print and film will help participants learn how to get better results when they shoot videos.

DAN LESTER – In 2009 Dan founded The IN-JN(engine) Media Group in St. Louis, MO where he is the CEO and began to produce documentaries, marketing films, music videos, commercials, and recruiting videos for aspiring high school and professional athletes. IN-JN has produced videos for clients such as Plaza Porsche, LG, The Arthritis Foundation, Goebel & Co. Furniture, Make-A-Wish Foundation, De Smet Jesuit High School, Parkway Central, RUNIT Performance, Human & Health Performance Laboratory, Velocity Sports Performance, Live Fearless & Free Foundation, Elite Football Academy , and Element Church to name a few. IN-JN Media has produced two award-winning documentaries, ” You First” and “Above All Else.” Dan’s experience in creating compelling videos for brands will help participants learn how to get better results when they shoot videos.

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