*Please note that this will be a virtual event

Friday, Nov. 6, 2020

Business Development Program – 9:00 am to Noon

*Deep Dive session for National members immediately following
the morning session

via Zoom




Shawn Rhodes, host of the only podcast, blog and free weekly video series on speaker sales, is one of the only speakers on the planet whose pipeline has continued to grow during COVID-19 – without referrals. Shawn, immediate past-president of NSA Central Florida, will share with NSA St. Louis how to build a speaker sales system that creates predictable revenue even for virtual speaking engagements; getting beginning speakers paying gigs and curing the feast-and-famine roller coaster that even experienced speakers struggle with. Whether you’re starting your speaking career and wondering what to say on the phone with a decision maker or you’re a veteran speaker and concerned about what happens when the phone stops ringing, you’ll leave Shawn’s session with the tools to regain control of your business.


Attendees will take away:​

  • The ability to stop selling keynotes and workshops, and instead sell high-fee solutions to problems
  • A scalable marketing and sales process to begin using immediately
  • The ability to do what few speakers in the world can do – actually predict revenue in their speaking business

As a BONUS, Shawn will be GIVING AWAY his Prospect Insight Guide – everything you should scrub a prospect against to ensure you never have to cold-call again!

For National members, there will be an afternoon session with this presentation:  a Sales Systems Deep Dive

In this tactics-focused session on selling for speakers, Shawn will dive into the day-to-day operation of a speaker who is leveraging outbound sales for business development. Covering everything from what to ensure always gets done each day to what needs to happen before ‘shutting off the lights’, the afternoon session will walk professional speakers through:

  • Sharing the exact questions speakers need to ask on EVERY call
  • Overcoming the top 5 common objections we hear from decision makers
  • Scrapping the ‘3 Options’ proposal template and tripling speaking revenue
  • Outlining the 4 Campaigns every speaker MUST have in their pipeline
  • Getting a decision maker’s attention during their buying window (the steps of our most valuable campaign!)
  • Learning Shawn’s continuous improvement process that ensures he never loses a speaking gig for the same reason twice

BONUS for National member attendees of the afternoon session:  Shawn will be GIVING AWAY his entire cold outreach campaign at the end of the session  –  all 11 steps, timelines and letter, card, LinkedIn, voicemail and email templates!


Mark your calendar and reserve your spot today!



Shawn Rhodes is an international expert in dramatically improving the performance and profitability of organizations. His two degrees, international study of organizational execution on-site in more than two dozen countries and multiple combat deployments as a Marine Corps War Correspondent prepared him for the battlefield of business. As president and founder of Shoshin Consulting, Shawn has consulted organizations ranging from Fortune 100 and 500 companies to start-ups.​

Trained by the US government to inspire audiences to action, Shawn draws upon two decades of engaging stories captured from high-performing teams to get audiences ready to learn, network and make new connections.

As an inspirational closer, Shawn Rhodes sums up the lessons learned and value of conference audiences while provoking them to think of change in a new way. Full of action-packed stories from organizations around the world, audiences leave with clear action plans to better pivot in their own lives and businesses.

In 2014, Shawn was named one of the top 20 public speakers in the world by Toastmasters International. In addition to his hundreds of published articles, videos, nationally-syndicated business column, podcasts and TEDx talk, Shawn and his work has been featured in TIME, CNN, NBC, INC, and hundreds of media outlets around the world.