Friday, Oct. 4, 2019
Doors open at 9:30 a.m.
Business Development Program 9:45 a.m. to 12:30 p.m.
Members ONLY Mastermind and Lunch 1:00 pm to 3:00 pm


Do you wish you could peer into the minds of meeting planners to figure out what the heck they really want? Do you want to know the secrets to better prospecting, stronger relationship-building, and more bookings?

The market has gone through major changes in just the past few years, and planners have become well-trained in the art of ignoring you! How can you break through and make a real connection that leads to a booking? What are the best questions to ask them when you do connect? Which trends are planners seeing that you need to know about?

Join Bonni, Tracey, Maralynn and Shawna, who together have over 100 years of planner experience, as they reveal insider information from their new book written just for speakers. This will NOT be your typical, boring panel discussion! We’re going to have a real planner-to-planner conversation, and you get to hear it, warts and all. You won’t want to miss it, or all your NSA Houston friends will get the insider scoop and you’ll miss out. That’s just not cool.



Maralynn Adams, CMP, of The Corporate Event Group – Thirteen years of planning on the corporate side helped propel Maralynn into becoming an independent corporate event director of her very own company, which just celebrated its ten-year anniversary. She loves taking care of her clients almost as much as she loves cake. In her spare time (you can stop laughing now), Maralynn produces and occasionally acts in independent films. Her proudest accomplishment in the film arena is writing and producing her very own movie in 2018. Shockingly, it’s an inappropriately hilarious comedy. Go figure.

Bonni Scepkowski, SFP of Stellar Events – After running travel departments for various corporations, Bonni eventually fell face first into meeting planning. After a number of years planning for others, Bonni founded Stellar Meetings & Events in 2000. When not planning meetings, Bonni enjoys travel, pina coladas and getting caught in the rain. Wait- that’s my bio. When not planning meetings, Bonni enjoys travel, hanging out with her SFP Heath and her pugs.

Tracey Smith, CMP, CMM, Executive Director of SPIN – Smith began working for a large corporation coordinating the company’s trade shows. She eventually planned user conferences for more than 1000 clients. After a stint working for a speakers bureau as a sales rep, Tracey joined American Express Global Business Travel Meeting and Events as a corporate meeting manager for three years. Smith enjoyed her clients, but she needed something more. She found it when she began as the Executive Director of SPIN January 1st, 2018. Smith says it’s the cherry on the sundae that has been her three-decade career. Smith would write more books, but her dog Carly needs to go out. Again.

SHAWNA SUCKOW, CMP, CSP, Founder of SPIN – Shawna is a recovering 20-year meeting planner. She spent seven years as a corporate planner before founding her own company in 1999. In 2008, she inadvertently created SPIN, which today has become an association of 2,500 senior-level meeting planners across North America. Since 2012, she’s been a professional speaker focusing on consumer behavior and sales. Shawna hopes to impress you by sharing that she’s a best-selling author who’s written three previous books on buyers and sellers.